Silicon Valley Auto Repair

A new national campaign aims to reduce traffic fatalities and injuries for children younger than 10. Parents chauffeuring between events sometimes neglect to properly buckle their children, according to a recent study by the National Highway Traffic Administration. More than half of the 1,552 children who died in traffic-related injuries during the past 5 years were not wearing seatbelts. “Buckling up is an important habit to instill in children at a young age,” said U.S. Transportation Secretary Anthony Foxx. “As parents, we need to lead by example and reinforce the message to make sure it sticks. This campaign urges parents to never give up until their kids buckle up.” The campaign by NTHSA encourages parents to consistently and properly buckle their children before the vehicle is moving. NHTSA data show that as children get older they are less likely to buckle up. Riding unrestrained generally is most pronounced among 13- and 14-year-olds regardless of seating position. “Kid ... read more

Perhaps no holiday is more associated with drinking than St. Patrick’s Day. Pints of Guinness flow from taps nationwide as revelers engage in pub crawls and happy hours. The carefree nature of the holiday can lead to lapses in judgment and severe consequences. Collisions caused by drunk drivers claimed 31 lives on St. Patrick’s Day in 2013. Government agencies and safety advocates urge everyone who plans to drink during the annual celebration to designate a sober driver. The National Highway Traffic Safety Administration created the SaferRide app to call a taxi. Both Google Play and the iTunes store offer the app. The agency also stressed the importance of wearing a seatbelt at all times. “A seat belt is still your best defense against drunk drivers,” said Derrell Lyles, a spokesperson for the NHTSA. Buoyed by federal grants, law enforcement agencies across the nation will increase patrols that evening and host checkpoints specifically for the purpose of arresting ... read more

Maita Toyota invites the public to drop by to take a look at the 2015 Toyota Camry, a stylish ride with sleek lines that's the center of a new ad campaign starring blues legend B.B. King. Leaving only its roofline unchanged, the redesigned 2015 Toyota Camry is showing drivers just how bold America’s best-selling car can be. To ensure this bold move leads to another, Toyota is launching a marketing campaign for the new Camry that challenges people from coast to coast to live inspired lives while taking them to places they’ve never been before. The campaign—entitled ‘One Bold Choice Leads to Another’—is the first launch initiative under Total Toyota (T2), a total market model that creates a more cohesive marketing approach to Toyota’s paid, earned and owned media by unifying the efforts of previously separate agencies. “The 2015 Camry launch campaign capt ... read more