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Tips for Safe St. Patty's Day Festivities

Perhaps no holiday is more associated with drinking than St. Patrick’s Day. Pints of Guinness flow from taps nationwide as revelers engage in pub crawls and happy hours. The carefree nature of the holiday can lead to lapses in judgment and severe consequences. Collisions caused by drunk drivers claimed 31 lives on St. Patrick’s Day in 2013. Government agencies and safety advocates urge everyone who plans to drink during the annual celebration to designate a sober driver. The National Highway Traffic Safety Administration created the SaferRide app to call a taxi. Both Google Play and the iTunes store offer the app. The agency also stressed the importance of wearing a seatbelt at all times. “A seat belt is still your best defense against drunk drivers,” said Derrell Lyles, a spokesperson for the NHTSA. Buoyed by federal grants, law enforcement agencies across the nation will increase patrols that evening and host checkpoints specifically for the purpose of arresting ... read more

B.B. King Stars in Ad Campaign for Reimagined 2015 Toyota Camry

Maita Toyota invites the public to drop by to take a look at the 2015 Toyota Camry, a stylish ride with sleek lines that's the center of a new ad campaign starring blues legend B.B. King. Leaving only its roofline unchanged, the redesigned 2015 Toyota Camry is showing drivers just how bold America’s best-selling car can be. To ensure this bold move leads to another, Toyota is launching a marketing campaign for the new Camry that challenges people from coast to coast to live inspired lives while taking them to places they’ve never been before. The campaign—entitled ‘One Bold Choice Leads to Another’—is the first launch initiative under Total Toyota (T2), a total market model that creates a more cohesive marketing approach to Toyota’s paid, earned and owned media by unifying the efforts of previously separate agencies. “The 2015 Camry launch campaign capt ... read more

Zero Emissions and Zero Cost: Toyota Offers One Fuel Cell Vehicle for Free

It’s hard to be a trendsetter in places like Los Angeles or San Francisco, but one lucky Californian will blaze that trail when they park a new Toyota Fuel Cell Vehicle (FCV) in their garage. Toyota and the Environmental Media Association (EMA) are offering a historic opportunity to own the company’s first zero-emission hydrogen vehicle when it arrives in California dealerships like Maitia Toyota in late 2015. Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner. As the infrastructure to support the vehicle is currently only available in the golden state, prize applicants must be California residents. Residents can purchase opportunities to win at www.biddingforgood.com for a cost of $100 per ticket or $500 for six. All monies raised will benefit programs of the EMA, a nonprofit 501(c)3 dedicated to harnessing the power of cel ... read more

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